As a realtor, you may have seen a significant change during the last ten years. Clients are beginning to purchase homes in new ways, typically starting with internet market research and a clear image of exactly what they want from their future homes.
Digital marketing has risen to the forefront of best-in-class realtors’ marketing efforts. The real estate sector is now relying on digital marketing for everything from generating new leads to closing successful sales.
The Importance of Digital Marketing in Real Estate
For realtors looking for new methods to stand out online, social media was one of the first game-changers. Various social media channels enabled real estate professionals to develop a brand and a thriving business, from purchasing Facebook Business Ads to posting photo albums of new listings. Use the following 7 strategies and methods to kick-start your real estate digital marketing plan and get the results you want:
1. Make a Strategy for Social Media Marketing
It’s one thing to post real estate-related information on your Facebook page now and then, but a full-fledged social media marketing campaign will get you the results you want. Some ideas of relevant content to post on your social media networks include:
- Existing or new properting listings
- Bios of the team members (if you run a real estate brokerage)
- Relevant blog posts
- Case studies of success
If you’re experienced in digital marketing, you may realize just how difficult it can be to build a social media plan and to post consistently across all channels. However, technologies like Buffer are designed to assist make social media content generation and scheduling simple and straightforward.
When it comes to building a social media strategy for your real estate business, the most important guideline to remember is to publish a variety of content. Although posting listings is a crucial part of your digital strategy, you should make sure that your information is relevant to a wider audience than simply those looking for a new home.
2. Build a User-friendly and professional Website That Is Easy to Use
How many times have you opened a website only to have it closed because it was taking too much time to load? Realtor websites can be a web developer’s headache because they contain so many photographs and connections. Real estate professionals, on the other hand, can create a responsive website that is optimized for mobile browsing with the help of a competent web designer and an understanding of what their clients want.
Nearly half of all web browsing is done on a mobile device, therefore if your site isn’t responsive, your customers won’t be able to use it easily. In order to provide the best experience for your clients, your mobile-friendly website should have the following content:
- All new listings are included here.
- Content that will assist a user in the home-buying process.
- Links to services such as lawyers, movers, and home inspectors that are pertinent to moving.
Also, think about adding a live chat facility to your website. Because your real estate firm is so people-centric, it’s critical that you’re available when customers have inquiries. Investing in live chat software allows users to connect 24 hours a day, seven days a week and arrange appointments without having to speak to you personally.
3. Invest in Real Estate SEO
Search engine optimization, or SEO, is a crucial approach for driving traffic to your website. When performed correctly, your website and web pages will appear higher in relevant search engine results pages (SERPs).
However, because Google and other search engines’ algorithms are always changing, it’s vital to work on your SEO more than once. Keywords are a fundamental part of SEO that can have a big impact.
To incorporate keywords into your SEO plan, make sure to sprinkle high-ranking keywords like your region and industry across your blog and website content. Content is an important component of a successful SEO strategy, make sure to update your blog on a frequent basis.
The most popular content on Google is often between 1200 to 1400 words long, it would be a good idea to publish high-value, long-form content on a regular basis.
4. Pay-Per-Click (PPC) Marketing
PPC (pay-per-click) advertising is a great approach for realtors trying to create new leads based on ads that they pay for each time the ad is clicked.
Because they only pay when someone clicks on their ad, PPC is a wonderful digital marketing choice for real estate professionals looking for potential clients who are really interested in what they have to offer.
PPC advertising are frequently targeted to those who have used Google or another search engine to look for connected keywords.
5. Publish Valuable and Customer-Centric Blog content
Real estate professionals can improve their SEO by using responsive websites with blogs, which have 434% percent more indexed pages.
A blog is an excellent method to improve your SEO, establish a great online reputation, and provide actionable advice on purchasing or selling a home or piece of property to your clients. Whether it’s posted on your website or on social media, a real estate professional’s digital marketing strategy is nothing without great content.
Make sure you regularly write content that buyers and sellers can return to the website for answers to their most pressing real estate questions.
6. Host Virtual Tours of the Property
In a successful digital marketing campaign, virtual tours of a property are great pieces of content. Not only do these tours distribute video material, which produces income for advertisers 49 percent faster than non-video users, but they also provide a potential customer a sense of what a home has to offer.
Buying a house can be challenging, and as a real estate professional, it’s your obligation to make the process as simple as possible for your customers. Some of the most important elements to look for in a good virtual tour, include:
- Rather than using digital drawings, genuine footage of the house should be used.
- Assuring that the tour video is dynamic and responsive across all platforms (mobile and desktop)
- Creating a 3D and user-friendly virtual tour
7. Create an Email Marketing Campaign
An email nurturing campaign is a crucial tool in interacting with new leads and keeping relevant with old clients, regardless of industry. A well-rounded campaign, in theory, will guide potential customers through planned activities based on their buyer profile and previous interactions with you.
The average open rate of emails for real estate enterprises is around 27%, with a click-through rate (CTR) of 3%, according to Smart Insights. However, the more relevant your content is to a client, the more likely they are to open your email and read what you have to say.
Digital marketing can help real estate agents and brokers to increase business when strategies are implemented in the right way. In the end, it’s not about the number of individuals you reach, but about the quality of the conversion that brings business and only an integrated digital marketing approach brings higher conversion.
Head on to Addigitally if you are looking out for integrated digital marketing strategy for your real estate business.