Why Interior Designers Need to Invest in SEO
What strategies are you employing to attract new clients to your interior design firm? Word of Mouth publicity, Referrals. You may be losing out on exponential development and putting your company in a very precarious situation if you rely only on referrals and word of mouth. Traditional referral methods don’t provide access to thousands of potential clients who are eager to buy your solution, but SEO for interior designers does.
Today, most people search on google when they are looking to get information on something or buy something. Whether it’s a local restaurant, grocery store or interior designer, people often search on google, visit their website, see the reviews and then make a purchase decision.
Let’s say a newly married couple wants to renovate their new home interior or a business owner wants his workplace re-designed and they are looking out for a nearby interior designer they will search it google. If your website is not found on top search in google it doesn’t bring any lead to your business no matter how lucrative offers you are giving.
This is where SEO (search engine optimization) comes in. You can optimize your website to rank in more search results and attract relevant traffic & leads with an SEO plan for your interior design business.
Here are tips for SEO for interior design!
Select Relevant Interior Design Keywords
Finding relevant terms for your business is the first step in SEO for interior design. Keywords are used to generate related search results when consumers make searches on Google. Relevant keywords are necessary to help you appear in the right results.
Begin by conducting keyword research to locate the right search terms. To locate the proper terms, you might utilize a keyword research tool like Google Keyword Planner which is free.
There are some paid tools as well that helps to research keywords:
Focus on keywords with three or more words while searching for appropriate interior design keywords. Long-tail keywords are what they’re called. Long-tail keywords are more particular, resulting in higher-quality traffic. It’s difficult to determine what someone is looking for when they search “interior design.”
The search aim of that user could be to get the interior design inspiration, to learn what interior design is, or to locate an interior designer – the search intent isn’t evident. The search intent is more obvious with a long-tail keyword like “bedroom interior design tips or interior design tips for living room.” Because the keyword is more particular, you know the searcher wants to find.
You’ll integrate these long-tail keywords into your site so that your pages can rank once you’ve found them. Don’t overuse them on the page; this will result in keyword stuffing, which can hurt your site’s search engine rankings.
Once you add the long-tail keywords into your web pages you may start ranking in relevant search results and driving more traffic to your website.
Build Your Local Presence to Attract Local Customers
When doing SEO for interior designers, keep your local customers in mind. Interior designers are in high demand in your area. They may not find your business unless you establish a local presence.
Here’s how you can boost your company’s visibility in local search results:
Claim your Google Business Profile listing
When consumers make a local search, a feature known as the local SEO 3-pack appears. This feature is displayed in a box with three local business listings in search results.
You must first claim your local listing if you want your business to show in local search results. You’ll want to optimize and fill out your Google Business Profile listing once you’ve claimed it.
Check to make sure your name, address, and phone number are all accurate. After that, you’ll want to do the following:
- Include a brief bio about your company.
- Ensure that your entry includes a link to your website.
- Include images with your listing.
- Add the number of hours of operation.
You’ll have a local listing that performs higher in search results if you complete your profile. You’ll have a better chance of showing up in the local 3-pack and generating more local leads.
Make Sure Your Site Loads Fast to Keep Leads Engaged
You’ll want to concentrate on the backend of your site in addition to discovering interior design keywords and optimizing for local searches. If you want your website to appear in search results, it must load fast.
Users don’t like to wait for pages to load slowly. In fact, if your site takes longer than three seconds to load, 53% of users will quit it.
You can use Google PageSpeed Insights to see how fast your site presently loads. Plug your website into this tool to find out how your site is currently loading. Google will also provide you tips on how to speed up the load time of your website.
The following are some of the most typical causes of slow websites:
- Image files that are large
- Too many page elements
- Too many redirects
- Lack of browser caching
- Video files that are large
If you don’t have time to devote to optimizing load time or don’t know how to make changes to your site, you can hire a digital marketing firm to help you.
Make Sure Your Website Is Mobile Responsive
A mobile responsive website, in addition to having a fast-loading site, is an important component of SEO. Because mobile accounts for more than half of all Internet traffic, you must ensure that these users have a great experience.
Additionally, because Google uses a mobile-first index, the mobile version of your account is taken into account when ranking your site.
So, how can you make a site that is mobile-friendly?
Check first to determine if your website is already mobile-friendly. To see if your mobile site is up to par, utilize Google’s Mobile-Friendly Test tool.
You can use responsive design to assist make your site mobile-friendly if it isn’t already. Your site will adapt to all platforms, including smartphones and tablets, thanks to responsive design.
A mobile-friendly website will keep visitors on your site for longer, increasing dwell time and resulting in higher rankings.
Start Blogging to Increase Traffic to Your Website
You should include blogging as part of your SEO strategy for interior designers. If you want to enhance your search engine ranking, you must generate traffic to your page and keep it there. Both of these requirements are met by blogs.
You share your knowledge with your audience when you write blog posts. It gives you the opportunity to establish yourself as an expert in your subject. People will believe that your interior design firm is experienced.
To begin blogging, you’ll need to think of some themes to write about. Stick to industry-related content to attract visitors who are interested in your field. To locate suitable terms for your blog entries, you’ll also want to employ a keyword research tool.
After you’ve decided on a topic and terms, you’ll want to look into the topic’s search intent. Look through the search results to see what other content is available and what is ranking well. It will assist you in shaping your blog content in order for it to rank.
You can start writing your blog after learning about search intent. To write a good blog article, follow some of these best practices:
- Don’t overuse jargon, Keep language simple
- To make it easy for your readers to read, keep your paragraphs to 2-3 lines
- To make the text more digestible, use bulleted or numbered lists
- Break up the text with visuals such as images and movies
You’ll keep your audience on your site longer if you build user-friendly blogs that intrigue and engage them, and your site’s ranking in search results will improve.
Share Design Photos on Instagram, Facebook, Pinterest and Flickr
People use Instagram, Facebook, Pinterest, Flickr and other similar sites to get design ideas, inspiration, and to find even designers to hire.
While much of this falls under the area of DIY decoration study, even that activity might help you if you increase your social media relationships. When people share your image links on social media that you submit, search engines can use that as an indicator of relative popularity.
Include a link to your website with each image you publish to any image-sharing network so that customers may quickly find you. Being active on social media results in more visitors to your site and a higher search engine ranking advantage.
Post Interior Design Videos on Website & Youtube
Videos can rank well in search results on their own, and they can also contain links to your company’s website. Interior designing is a visually driven business, you can show off your work through visual media like images, videos, 3D videos that will help you establish your profile and increase visibility.
Videos are a great way to get three-dimensional information. Provide panoramas or walk-throughs of areas with vocal descriptions using videos. Because few designers publish videos, doing so will provide you with an advantage and help you get ahead of the competition in your area.
Knowing the fundamentals will give you the skills you need to get started on your own, and then you can consult with an SEO specialist for a well-informed strategy session that will help you implement a plan to maximize your SEO.
Head on to Addigitally if you are looking out for an SEO strategy for your interior design business.